Chiemelie is named after its founder and creative director Chiemelie Umeh. Born and raised in Nigeria, Chie (as she is fondly called) always had a passion for fashion and started designing clothes from the age of 10. However, she went on to study Pharmacy at the University of Nigeria and later on at the University of Sunderland in the United Kingdom. All this while, she was still only designing for friends, family and her self. At the start of 2015, after working as a pharmacist for almost ten years, Chie decided to actively pursue her passion for fashion design. She showcased her first collection at the 2015 Africa Fashion week London and her collection was very well received. Chie Lives in Derby with her husband and two children.
Chiemelie” is a British based brand that focuses on bringing an Afro-European touch to women’s clothing creating bold, chic and practical ready to wear pieces. Each piece attempts to blend and harmonize the bright, bold, elegant and colorful qualities of African fabrics and with rich, graceful, soft European fabrics to create that trendy contemporary look. The collection uses diverse fabrics such as silk, satin, leather, tulle, lace, cotton, indigenous African prints etc.
“The collection by Chiemelie was bold and beautiful. The dresses experimented with vibrant colours, intricate patterns and a mix of fabrics from lace to netting, creating a feminine but daring look. The outfits are perfect for feeling confident and empowered.”
-Girlstalk London, Africa Fashon week Trends and Highlights,
posted Aug 11, 2015.
Photgraphy: Big Ayo
Model: Jacqueline llumoka
Hair and Make up: by model
Shoes: Model ‘s own
All clothes were made in London by Tanya Dimitrova Studios