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Willy Chavarria Men’s Fall-Winter ’25: Celebrating Chicano Culture

Between the crowded Parisian streets, lowriders, roses, and a dose of Chicano culture, Willy Chavarria officially debuted at Paris Menswear Fashion Week this past Friday. His collection, titled “Tarantula,” marked the 10th anniversary of the brand, with stars like Nataniel Nato and Sebastián Yatra in the audience. On the runway, popular Latino sensations such as Becky G, J Balvin, and Tokischa celebrated this major milestone by walking the runway along with the designer. 

In the oldest American cathedral established in Paris, France, guests arrived at the venue sporting the brand’s signature style. Amid the crowds, the Latin culture felt alive, even far from home. Red lighting, lit candles, and a small statue of the Virgin Mary surrounded by a mix of red roses and poinsettias adorned the cathedral. The setting perfectly captured the vision Chavarria intended for his Fall 2025 collection.

Opening the show was one of the stars of the night—a stunning singer carrying a rosary, who serenaded the audience in a flowing red gown. Roses embellished blazers, western-inspired hats, and wide-leg trousers encapsulated the essence of Chavarria’s style. The color palette of red, black, and a mix of browns and whites dominated the first half of the runway. As the singer exited and J Balvin surprised guests with a solo performance, models walked by showcasing velvet pieces, silk, matching trousers, and oversized blazers that evoked the spirit of old Chicano and Hispanic clothing from the 1990s. Bomber jackets, jerseys, and Chavarria’s latest collaboration with Adidas also made their debut on the runway.

The accessories added Chavarria’s signature touch. Rosaries in hand, bandanas tied around necks, cross necklaces, and belts adorned with keys were small but impactful details that tied the collection together. These elements transported guests into the Hispanic culture that shaped Chavarria’s upbringing and how his collection was in honor of those who feel not seen.  

There’s power in fashion, there’s power in community. And that’s exactly how Chavarria closed the show—with a voice for those who are often silenced. As models returned to the altar of the cathedral, Chavarria joined his team in the center as the words of Bishop Mariann Edgar Budde echoed through the space: “In the name of our God, I ask you to have mercy upon the people in our country who are scared now.”  With the uncertainty of what lies ahead in America, the lives of innocent immigrants and LGBTQ+ communities are at risk under the newly established government. Chavarria, who has been an outspoken advocate for the LGBTQ+ and Hispanic communities, brought the audience to an emotional standstill. His show not only shed light on these pressing issues but also proved that fashion can be a powerful voice for change.

Willy Chavarria reminded us that fashion has always been political. This season, Chavarria partnered with Tinder and the Human Rights Campaign to raise awareness about ongoing issues in America that impact innocent communities. As part of this initiative, he introduced a new T-shirt featuring the slogan, “How we love is who we are.” Half of the proceeds from the T-shirt sales will be donated to the Human Rights Campaign. A moment of its own, Chavarria’s takeover of Paris is just the beginning of his career.

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