Marcelo Burlon County of Milan is a popular clothing brand for men and women, giving their fashion statement an edge and reaching their unique taste.
But like other clothing lines, Marcelo Burlon County of Milan has a humble beginning. Thanks to its unmatched commitment to modernity, quality, and innovation, it has become a global and luxury brand. Several celebrities have fallen in love with it, including Pusha T, Tyga, and Lebron James.
The Man Behind the County of Milan
Born in Argentina in 1976, designer Marcelo Burlon moved to Italy in 1990 with his parents and in 1997 relocated to Milan. Here, he worked as a gatekeeper in one of the city’s hottest night destinations – Magazzini Generali, where he became friends with Riccardo Tisci and Raf Simons. Then, he began DJ-ing and fell into PRs, where Tisci was his first client.
The First T-Shirt Line
After a few years, Marcelo Burlon introduced his t-shirt line with a blend of the club culture of the 1990s and his native country Patagonia, in Argentina, where his first clients were his closest friends.
Who would have thought it would sell more than 10,000 t-shirts to more than 90 stores, even in its first season? The County of Milan made it possible.
Key motifs in the County of Milan’s t-shirts include a serpent around the neckline and a bird’s wingspan, created in collaboration with Burlon’s friend designer Giorgio di Salvo. His t-shirts were only available at €160 or $217 at that time.
A few years later, the Country of Milan became a million-dollar clothing brand, thanks to the unending support of Burlon’s close friends, such as Claudio Antonioli and Davide de Giglio. Antonioli looks after the business’s commercial side. On the other hand, Giglio is the one responsible for overseeing the entire production.
From 90 stores, the County of Milan’s t-shirts is stocked in more than 250 stores in Italy and around Europe.
Popular stores that retail and sell t-shirts include Harvey Nicholas, Opening Ceremony, and Lane Crawford.
Expansion of Product Line
What’s more, the County of Milan has expanded its product lines: high-end swimwear, luxury bags, and quality/fashionable sneakers. They made the company a well-established, trusted, and one-stop-shop for varying markets.
Today’s fashion industry is overwhelmed with new clothing lines, and it is a bit tricky and confusing to find the best option. The County of Milan got you covered. Whether you have been looking for quality swimwear or comfy pairs of shoes, your long search and wait are finally over with Marcelo Burlon County of Milan. There’s a vast collection of products to choose from.
Within the fashion industry for many years now, the County of Milan also worked with Eastpak, enabling it to expand successfully.
Apart from clothing, the County of Milan has branched out into a sought-after and go-to PR/event agency, serving Nike, Jil Sander, Adidas, Prada, Versace, Coca Cola, and other prominent clients. Plus, it oversees event planning and sound design for multiple shows hosted by Calvin Klein, Diesel, Chanel, Raf Simons, and other globally recognized brands.