World tours, front-row seats, and a fandom that adores them, Stray Kids is the newest K-pop act to walk the runways, wear the latest fashion trends, and take over the world. You don’t have to be a K-pop fan to know who this group is.
Their popularity is something almost everyone has encountered at least once. Under JYP Entertainment, Stray Kids is an eight-member group consisting of Bang Chan, Lee Know, I.N, Changbin, Han, Seungmin, Felix, and Hyunjin. Originally formed through a Korean survival show in 2017, the group has reached its seven-year milestone, continuing to share the same love and togetherness they had from the start. Staying true to their words, “Stray Kids everywhere all around the world, you make Stray Kids stay,” the band promises to be there for STAYs (their fandom name) no matter where they are or what they’re facing.
With a strong sense of community, the band has brought fans from all over the world together through their unique music.From their hit single “God’s Menu” in 2019 to their latest release “Walking on Water,” the group continues to achieve success through their self-produced music. But their influence doesn’t stop at music—Stray Kids have also made their mark in the fashion world. With their charisma and individuality, they’ve set trends, influenced fashion, and become ambassadors for some of the biggest fashion houses. This is how Stray Kids are becoming a powerhouse in both music and style.
The beginning of it all: The group was first seen in the fashion scene in 2019, a year after debuting members Bang Chan, I.N, and Hyunjin were spotted front row at Seoul’s Fashion Week for SONGZIO. In this fresh new space, the confidence of the members shone through as they watched the models walk in new trends for the 2020 fashion season. This was a glimpse into what their world would look like today. Here are some fashion moments you might not know about the group.
Hyunjin and Versace
Known as the “Versace Prince,” Hwang Hyunjin is undeniably the new “It Boy” of this generation. His style, often replicated by many, has sparked trends both in Korea and internationally, with fans recreating his looks, stylish hair, and one-of-a-kind dance moves. The idol not only captured the hearts of STAYs but also the attention of none other than Donatella Versace herself.
His first major appearance was at the La Vacanza show in Cannes, where he became a viral sensation after posing alongside Troye Sivan and Dua Lipa. His skyrocketing popularity led to him being formally introduced to the Versace family in July 2023, along with a holiday campaign where Hyunjin was the main star.
Among his many iconic moments, you might recognize the idol from this past February’s AW25 Versace fashion show, where he exuded confidence with his bold new hairstyle and signature Versace look.
Bang Chan and Fendi
As the leader of Stray Kids, Bang Chan has been unstoppable in creating music while also representing one of the top fashion brands in the world. Known for his love of music, composing, and vocal skills, the idol—aside from being immensely talented—also has a deep appreciation for fashion.
At this past February’s Fendi fashion show, Bang Chan shared his thoughts, stating, “Fendi is a new beginning, a new beginning for me. It’s something where I can show my art and truly embrace Fendi’s art as well.”
Bang Chan has always been an advocate for finding his true style and experimenting with new patterns and designs throughout his career. Recognizing his artistic vision, Fendi’s collaboration with him feels more authentic and meaningful than just an average partnership.
Felix and Louis Vuitton
Modeling twice for the brand’s new collection and wearing custom-made looks for their tour, Felix is undeniably one of Louis Vuitton’s newest muses.
In August 2023, Felix, one of the youngest members of Stray Kids, took on the role of ambassador for the luxury brand. Nicolas Ghesquière shared his excitement about welcoming this powerhouse of a voice into the Louis Vuitton family.
Known for his deep voice and bubbly personality, Felix brings a fresh sense of youthfulness and charm to the prestigious brand we know and adore. He is constantly featured on top-trending social media platforms and fashion websites for his evolving style and strong relationship with the brand.
Their collaboration feels more like a family bond, and in the near future, we would love to see a special connection between Louis Vuitton and Felix—one that speaks to both fans and luxury fashion lovers alike.
I.N. Bottega Veneta / Alexander McQueen
With killer street style and serving as an OOTD inspiration for STAYs, I.N, the youngest member of Stray Kids, has caught the attention of top fashion houses like Alexander McQueen and Bottega Veneta.
Attending the final show of creative director Sarah Burton, I.N. brought a fresh energy and charm to the Alexander McQueen brand that we wish to see in the foreseeable future. Staying true to Bottega Veneta’s values, the idol was officially announced as part of the Bottega Veneta family this past January. He expressed his gratitude on social media, sharing how honored he was to join the brand.
Constantly exploring new ways to evolve his fashion sense, I.N. is excited to grow alongside Bottega Veneta. With Fashion Week approaching and a new creative director stepping in, will we see the possibility of I.N. hitting the runway next?
Lee Know and GUCCI
Incredible dancing and vocal skills haven’t stopped Lee Know from becoming the newest fashion muse for the house of GUCCI. While not yet officially named an ambassador, Lee Know has been on the brand’s radar, frequently attending events and sporting their tailored, custom designs for fashion shows and editorial shoots.
This past May, he was invited to GUCCI’s Cruise 2025 show, where he stood among global stars, effortlessly sporting GUCCI’s signature logo. Known for his stylish and effortless looks, Lee Know is undoubtedly one of the next brand ambassadors we hope to see GUCCI officially announce.
Seungmin and Loewe
Seungmin, known as one of the main vocalists of Stray Kids, has brought his charming personality and one-of-a-kind style to one of today’s leading fashion brands.
Making his debut appearance at Paris Fashion Week in March 2024, Seungmin has remained on Loewe’s radar through his consistent promotion of the brand on social media and appearances at brand-sponsored events in Korea.
With Loewe not being the only brand taking notice, names like Chanel, UGG, and Chaumet have also shown interest. The question remains…which brand will be the first to officially name Seungmin as their ambassador?
Changbin and Han
While Changbin and Han are not currently ambassadors for any particular brand, the duo has been in high demand. As half of 3RACHA, they have been featured in editorials and have appeared in publications such as DAZED Korea, W, and not related fashion brands such as Samsung.
With individual schedules that include brand events and media coverage, their presence in the fashion world continues to grow. As we eagerly await their potential Fashion Week appearances and ambassadorship news, we will continue to support them on their upcoming tour and future fashionable plans.
Stray Kids and the Met Gala
As one of the most successful K-pop groups, Stray Kids made history as the first Korean group to attend the 2024 Met Gala this past year.
Attending in collaboration with Tommy Hilfiger, the idols stunned on the red carpet in custom-tailored suits that highlighted each member’s unique personality and style. Staying true to Tommy Hilfiger’s iconic colors, the suits featured red, blue, and white with gold accents. Surprising fans in the busy streets of New York City, the group was amongst the best-dressed list of the night.
Among Their Best Fashion Moments: The Trends They Inspire
Since the rise of their career, Stray Kids have uniquely created their trends worldwide. From fans drawing inspiration from their everyday looks to how the idols perform on stage, it’s undeniable that style is a key part of the word STAY.
From their fandom drawing inspiration from their music videos for concerts, fan events, and even everyday life, here are some of the trends that have become synonymous with the group.
Converse Platforms: Among the STAY community and K-pop fandoms, Converse Platforms became a staple for those wanting to match the members of Stray Kids. Not only do they elevate height, but they also pair well with any style.
Heart-Shaped Goggles: During their Maxident album era, Stray Kids embraced a more colorful and romantic concept. As part of their promotions, idol Hyunjin was spotted wearing heart-shaped goggles during one of the band’s performances of “Case 143.” A hit among fans and the K-pop community, these heart-shaped goggles became hugely popular, with many recreating the look from that iconic stage appearance.
Hairstyles: When it comes to fashion trends, Hyunjin and Felix have gone viral over the years for their iconic hairstyles and unique styles. Hyunjin, in particular, has been known for frequently changing his hair and setting new trends in the K-pop world. From updos and buzzcuts to a full shaved head and bright colors, the idol has influenced many up-and-coming artists in the K-pop scene.
As the group continues to influence and work toward their future, so do our predictions for what we’d like to see themachieve in the fashion world.
Changbin for Diesel : Hear us out—Changbin, the rapper of the group with his effortless streetwear style, would be a perfect fit for Diesel. Not only is the brand constantly expanding its reach to the Korean market, but Diesel’s aesthetic of denim, various textures, and bold colors aligns perfectly with Changbin’s wardrobe. This brand would truly be his forte.
Han for Balenciaga: As part of the Dazed Korea 2025 Editorial shoot, Han was spotted wearing pieces from Balenciaga’s Recent collections. In contrast to the brand, Balenciaga and Han create an effortless look that only the house can execute so well. As we approach 2025, we wonder if we’ll see him as an ambassador by the next fashion calendar season.
Stray Kids and the Met Gala: As May approaches and the first Monday of May marks a date on every fashion enthusiast’s calendar, we wonder if the Stray Kids members will attend the Met Gala as a group under Tommy Hilfigeror, even better, with their designated brands. With rumors circulating about Hyunjin and Felix attending with Versace and Louis Vuitton, we’re eager to see who’s right or wrong this upcoming May.
Vogue World: As Vogue is always on the lookout for emerging talent, we can imagine Stray Kids being a part of Vogue World in the future. Popular stars like Bad Bunny, J Balvin, and others have opened the ceremony for the fashion exhibit. Whether performing or even modeling, any opportunity would be a huge step for the next generation of K-pop.
As the group celebrates a new milestone in their career, they remind us once again why they have captured the hearts of so many they’ve crossed paths with and those who are yet to experience their music. With their DominATE Tour heading to Latin America, then continuing to the States and Europe, we can’t help but keep an eye out for any potential pit stops in the fashion world.
