Pure London shortlisted for Best UK Trade Show

The shortlist for this year’s AEO Excellence Awards has been announced, with Pure London shortlisted for the Best UK Trade Show. The AEO Excellence Awards will be held on the Friday 17 June 2016 at Grosvenor House, London.

Pure London thrives on newness each season and over the years has introduced a number of new sections including Pure Menswear, Retail Lab, Pure Premium, Premium Footwear, Capsule Collections from new and emerging brands and many more. Pure London holds prestigious awards such as The Buyers Power List, The Best of British and The Display Awards to recognise the hard work of brands and buyers who are excelling in business and driving change and innovation in the arena of fashion retail.

Pure London shortlisted for Best UK Trade Show

The new theme for July 2016; A Life Less Ordinary will bring together the creative, the inspirational, and the non-conformist. The dynamic and inviting space will encourage buyers and visitors to engage with the key trends and discover new brands. A gathering of talent and originality will showcase the most directional brands in fashion, footwear and accessories for July 16. Pure London takes pride in bringing new and on-trend ideas to each show, and this season we will see the launch of Inside Retail; a retail lab designed for learning and networking events. Seminar content will be provided by key industry speakers as well as independent retailers, giving buyers insight on how to survive and thrive on the high street.

Julie Driscoll, Portfolio Director for Pure London commented; “We are thrilled to have been shortlisted for an AEO Excellence award, we work hard to make the show an all-important and inspiring order-writing event on the buying calendar. We’d like to say a big thank you to all of our brands and the buyers involved in supporting us throughout the show. We received a huge amount of positive comments last season and we will ensure the show in July is just as energetic. To be shortlisted for such an award is a testament to all of our customers.”

Pure London finished on a high for its Autumn Winter 16 edition held 14-16 February at Olympia, Kensington and over the last four seasons has made a significant transformation with buyers and
retailers from around the globe to seek out new brands, new collections, and inspiration for the season ahead.Pure London shortlisted for Best

Pure London has seen a positive reaction from exhibitors and buyers and is set to have a strong set of brands committing to Spring Summer 17 in July 2016. Sales team member for high-street fashion brand, Glamorous, Rauri Spence commented; “It’s been great to meet buyers at Pure London, the show is great for networking and we will return to next season. We would recommend Pure London to others – overall it’s a great show!”
To view the highlights from Pure London, visit The next edition will take place from 24-26 July 2016 at Olympia London.

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