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Make Up Trends 2025

As we exit 2024, a year that flaunted monochromatic looks, glowy skin and blush blindness, we are now looking forward to a new year of makeup. It’s coming, and it’s coming fast. 

The first prediction for this year’s makeup shift is the move towards ‘siren core’, and the mermaid look. The urge for city girls to own that beach girl, free vibe is rising and will replace what was last years ‘BRAT Summer’.  Dark colour palettes will adorn Gen Z’s skin to try and replicate that mysterious, sexy siren aesthetic. To accessorise this, ocean inspired nails will be nail techs biggest project along with wavy hair as it rises from the dead of the 2000s red carpet. To replicate the beachy, hippy style of surfer chics. 

We can only assume what might be trending this year by looking at key stars in the media. The Fanning sisters were both seen wearing a bright, red lip at the Golden Globes that took place earlier this month, as well as the Swifties who are holding onto their ‘Eras Tour ’ memories and wearing their red lip inspired by their idol. This timeless staple is still charging through the makeup industry and coming out on top. Furthermore, Kylie Jenner has recently announced her new ‘natural blur powder foundation’ for Kylie Cosmetics. Miss Jenner is still owning the makeup world meaning this will still be a heavily shopped cosmetic brand in 2025. 

Source: IG @taylorswift

Along with influencers hijacking trends and creating their own, the generic love for a colour is still another way that this constant cycle goes around. Cherry red is a 2025 prediction – for makeup this can come in many shades and forms. To be specific, cherry red lip tones (whether that be gloss, liner or a simple tint) is what will be flying off the shelves this year. Last year we saw bright blush being worn on our cheeks, for example from the likes of blonde bombshell, Sabrina Carpenter, now this rouge takeover is on our lips. 

Carpenter took to the stage during her Short n’ Sweet tour during September last year, starting in North America leaving a mark on her young girl fandom all yearning for that ‘Expresso’ look. As the tour continues this year in Europe, there’s no doubt that this love for peachy, cherry and creamy tones are going to come back. Sabrina wears heavy blush to perfect the Barbie doll look – or as some say Polly Pocket girl. She shops the Armani Beauty Luminous Silk Glow Blush in the shade Amore. When it comes to hair, Carpenter also made a craze, the pin up style that is yearning to come through into 2025. This 1940’s style up-do has crawled its way onto her stage and now into every teen girl’s bedroom as well as her perfectly styled blonde blowout bangs. 

As we enter another year the questions and concerns about the environment become deeper – in all areas of life – including our makeup bags. This year is predicted to have MUA’s focused on eco-friendly makeup products, packaging and ingredients to take a more sustainable approach to this mindfield. ILIA Beauty, Elate Cosmetics and Ogee Luxury Organics are all brands that are dedicating their practice to this issue. 

2025 is the year for fusion between makeup and ethics as the future of our planet becomes more prominent every day, as well as a touch of painted red lips and a new look for beach girls.  

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