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LONDON-BASED ALTERNATIVE SOUL SENSATION ZUBI IS REDISCOVERING HIMSELF ON EXCEPTIONAL NEW EP ‘JOURNEY TO IDAN’

JOURNEY TO IDAN is the glorious new EP from London-based alternative soul powerhouse ZUBI. The EP comes on the back of its critically acclaimed lead single ‘Lifestyle’ that was released to rave reviews and critical acclaim from the likes of Clash Magazine, Earmilk, and Pinch of Sol. Written and composed by Zubi himself, with production and audio engineering from long-time collaborator Iordan Adrian, the Journey To Idan EP is a 5-track masterpiece that speaks to the journey we all have to make to become the people we want to be. Zubi not only unveils his soul on this project but also gifts listeners a musical compass for their own personal journeys of self-discovery.

Embarking on a soulful expedition from start to finish, Zubi’s Journey To Idan EP opens with the resilient and galvanizing anthem ‘Hero’. Leading the collection, this track witnesses Zubi adopting a mantle of courage and conviction, ready to conquer his own insecurities, while providing solace, comfort, and hope to himself and others in times of despair and hopelessness. The journey progresses with the EP’s lead single ‘Lifestyle’, a reflection of Zubi’s philosophy on existence. Brimming with his enchanting vocal prowess and profound songwriting, it narrates the tale of embracing life in all its unpredictability, encouraging listeners to weather both its storms and sunrises with grace and gusto.

As we delve deeper, the emotional landscape shifts with ‘Frog’. This poignant track offers a candid look at Zubi’s determination to break free from the chains of a toxic relationship. Following closely, the raw and vulnerable opus ‘Whiskey’ sees Zubi articulating a heartfelt cry for support during his bleakest hours. Concluding this musical odyssey, ‘Silver’ encapsulates the introspective segment of the journey. As the final note, it steers the narrative towards reflections on the choices and destinies that lie ahead. Through Journey To Idan, Zubi crafts a compelling narrative, seamlessly weaving personal stories with universal themes, offering listeners an intimate glimpse into his heart, while illuminating their own paths.

Speaking about the inspiration behind his Journey To Idan EP, Zubi says, “The EP was inspired by the path I’ve been on lately, towards love, living, and self-discovery. This project is an expose into my life, and how much I really want to rediscover myself, my relationships, and the impact my actions have on everyone around me. I started off by making the songs without beats, just writing, and drumming up the ideas until I could find a perfect fit, and boom, I came across Iordan Adrian. I also worked with Abuja-based producer Tempo, and songwriter HearJuno on one of the EP tracks ‘Whiskey’.”

Hailing from Nigeria’s pulsating capital city Abuja, deeply influenced by his formative musical years in Budapest, and now creating from the heart of London, Zubi exudes a unique blend of soulful depth with raw authenticity. Rather than being constrained by genres, Zubi seamlessly crafts his own musical narrative, which sets himself apart. With over 250 million streams worldwide, his music resonates powerfully across Eastern Europe, West Africa, and the Middle East, with his new EP Journey To Idan set to spread Zubi’s timeless music to the rest of the world. As he charts the next phase of his journey, Zubi’s innovative spirit remains untamed by boundaries, and is fuelled by his creative ingenuity.

Zubi’s ‘Journey To Idan’ EP arrives on October 13 via global independent label emPawa Africa

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