As Pure London prepares to opens its doors for a content-rich AW17/18 edition, leading names
across the fashion retail spectrum are ready to share their expertise with visitors to the show.
Inspiring seminars, catwalk shows and Q&As will take place across the three days, spanning 12-14
February, including a highly anticipated keynote delivery from British Vogue’s Editor-in-Chief,
Alexandra Shulman.
Key topics for discussion this season include: visual merchandising and effective display techniques;
creating a personality both in store and online; PR, social media and working with influencers; tips
for producing engaging online content; introducing new collections to your store offering, and all
you need to know about buying into menswear, athleisure and this seasons’ biggest trends.
A highlight for visitors to Pure London each season, WGSN’s Director of Retail and Buying, Sara
Maggioni, will present a detailed Buyers’ Briefing each morning of the show, designed to guide
purchasing decisions with exclusive insight on the colours, cuts, fabrics and styles to buy into for
AW17/18. A beautifully curated catwalk show will example these key trends across apparel,
footwear and accessories, offering inspiration for buyers and retailers when it comes to the perfect
pairing of their new collections.
Designed to encompass all aspects of the retail industry, other highlights across the three days
include:
Day One: Sunday 12th February
Strength in numbers: Effective ways of working with like-minded indies that will improve your
business.
Julia Holden, National Membership Manager, British Independent Retailers Association, BIRA
12:30 – 13:00, Main Stage
Standing out in the menswear and sportswear sectors: a case-study with Castore Sportswear.
Tom and Phil Beahon, Brothers and Co-Founders, Castore Sportswear
12:45 – 13:15, Spirit Stage
Keynote address
Alexandra Shulman, Editor-in-Chief, British Vogue
15:15 – 15:45, Main Stage
Ethical Fashion Forum Panel
Chair: Tamsin Lejeune, CEO, Ethical Fashion Forum and mysource.io
Panellist: Sara Lewis, former Brand Marketing Manager, Harrods
Alicia Taylor, Founder, Gather & See
16:15 – 16:45, Spirit Stage
Day Two: Monday 13th February
All you need to know before buying and retailing athleisure.
Simon Whitmarsh-Knight, EMEA Director Activewear and Outdoor Apparel, LYCRA
11:15 – 11:45, Spirit Stage
How to create standout content that customers will engage with.
Georgie Coleridge Cole, Editor and Founder, Sheerluxe
12:30 – 13:00, Main Stage
Letting your brand shine through your photography and videography.
Beth Taubner, Founder, Mercury Lab
13:30 – 14:00, Spirit Stage
A Panel Discussion: Considering social media campaigns for high street through to luxury brands
Moderator: Graeme Moran, Head of Content: Fashion and Features, Drapers
Panellists: Lisa Maynard-Atem, Social Media Manager, Harrods
Chris Donnelly, Managing Director, Verb Brands
14:00 – 14:45, Main Stage
The right way to work with influencers: a guide from Liberty London Girl.
Sasha Wilkins, AKA Liberty London Girl
14:40 – 15:10, Main Stage
Using visual merchandising to break high street homogeny: Creating personality and uniqueness
on a budget.
Karinna Nobbs, BoF, Conde Nast, Ralph Lauren, Kookai
15:20 – 15:50, Main Stage
Day Three: Tuesday 14th February
Menswear for over 40s: insights from The Grey Fox.
David Evans AKA The Grey Fox, Founder and Blogger, The Grey Fox
11:15 – 11:45, Spirit Stage
How to launch a new collection whilst increasing margins first time: a case study.
Sanjeev Sularia, CEO, Intelligence Node
12:30 – 13:00, Main Stage
Display techniques that encourage customers to enter your store, stay longer and spend more.
Debbie Flowerday, Associate Lecturer, London College of Fashion
12:45 – 13:15, Spirit Stage
The Main Stage catwalk show will present womenswear, menswear, footwear, accessories and
athleisure collections, with show times at 11:00 and 13:15 each day, and additional showings at
16:00 on the Sunday and Monday. The Spirit Stage catwalk will host the latest young fashion and
edgy street style collections, taking place at 12:00 and 14:30 every day of the show.
For more information and to register to attend Pure London from 12-14 February at London
Olympia, visit: www.purelondon.com.
