A$AP Rocky, the multi-hyphenate artist, entrepreneur, and fashion trendsetter, has been appointed as Ray-Ban’s first-ever Creative Director. The move signals a bold new chapter for the iconic eyewear brand as it looks to merge its rich heritage with contemporary culture.
Ray-Ban’s decision to bring Rocky on board as Creative Director underscores his influence beyond music, particularly in the realms of fashion and design. Rocky, born Rakim Mayers, has long been recognized for his trendsetting aesthetic, seamlessly blending luxury fashion with streetwear. His appointment marks a shift for Ray-Ban Studios, the brand’s creative hub launched in 2016, as it aims to redefine its artistic direction with Rocky at the helm.
“I’ve always admired Ray-Ban’s ability to stay true to its roots while constantly evolving,” said A$AP Rocky. “I’m excited to be part of the strong heritage and develop the next chapter for an iconic brand like Ray-Ban.”
His first project as Creative Director is the upcoming Blacked Out Collection, a reimagining of the brand’s Mega Icons featuring gold-plated details and ultra-black lenses, set to debut in April 2025. Beyond eyewear, Rocky will also influence brand campaigns, retail store redesigns, and cultural initiatives merging music, fashion, and the arts.
Ray-Ban’s decision to collaborate with Rocky reflects its commitment to innovation and cultural relevance. “Ray-Ban transcends the eyewear industry; it’s not just a brand, it’s a lifestyle,” said Leonardo Maria Del Vecchio, President of Ray-Ban. “A$AP Rocky is a visionary artist whose ability to push boundaries aligns with Ray-Ban’s pioneering spirit.”
The partnership is poised to bring fresh energy to Ray-Ban, with Rocky’s creative influence shaping not just eyewear but the brand’s overall identity. With the Blacked Out Collection launch approaching and additional projects on the horizon, this collaboration is expected to redefine how Ray-Ban engages with fashion and music enthusiasts worldwide.
As the world watches this exciting new chapter unfold, Rocky’s impact as Ray-Ban’s Creative Director will likely set a new standard for brand-artist partnerships, proving that his influence extends far beyond music.
