Sold-out Pure Shanghai: the destination of global brands at CHIC

Endless Rose

Pure Shanghai will be held for the third time this October in partnership with CHIC, with stand space for the boutique event now completely sold out.

Inspiring and eclectic brands from around the world will gather at the NECC, the largest newly built exhibition centre in China, from 11-13 October 2016, offering the ultimate destination of global fashion for avid buyers, retailers, e-tailers, distributors and influential members of the Chinese press in attendance.

This year’s showcase is set to welcome a diverse selection of hand-picked European and non-Chinese brands across womenswear, menswear, footwear and accessories, including: Vendula London, Jianhui London, Lautem, Nobrand, Ness, BDM Studio, Xenia Design, Pe De Chumbo, CHT22, Design Digest, Harry & Sons, Jina Shili, Fly London, Voyar la Rue, Moogu Design, Snob, Endless Rose.

Fly London

Pure Shanghai has evolved from the knowledge and expertise of Pure London, catering to the demands from brands looking to explore new and exciting regions, in particular China – one of the most exciting and fast-growing markets in the world.

Gloria Sandrucci, Event Manager for Pure Shanghai, commented; “The next edition of Pure Shanghai is set to be larger than ever and we’re thrilled to say it is now a sell-out event! Our partnership with CHIC offers the perfect synergy between the two events, and we look forward to the forthcoming showcase.”

Pure Shanghai will be located in Hall 2 of the NECC at CHIC, China’s largest and most influential fashion trade event, spanning 11-13 October 2016. For more information and to register to attend, visit:


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