Set against the backdrop of the über-cool, industrial-style OxO tower, Edeline Lee held her choreographed presentation of her new collection for London Fashion Week. A CSM graduate with a mighty collaborative backlog of top design houses on her professional CV, Lee put forward an AW 17 collection touching on the feminine and sophisticated outline that has been a key signature to her previous collections.

Opting for a deep, primary palette with quirky royal-blue highlights, Lee brought attention to the frailty and humour of the female form by accentuating the waists and breasts of her stone-faced models. Following a rotational pattern around the studio room, the girls sulked into the cameras of the onlooking press, moodily glowering as they stood still in the new season garments. With a cheeky prod at the female-form, Lee brought attention to the bosom-area of her garments, with specially placed nipple covers sported on the front of a handful of her dresses.

Sporting a striking beauty aesthetic of a half-painted upper lip and a natural face, the models bore knee length ruffles and fluted sleeves often finished with a masculine edge in the form of a button-up shirt or dress. A sophisticated nod to the RTW AW season, Lee clearly designs her collections for fashion-forward real women, a conscious effort to fashionise the working population whilst maintaining a ‘Made in England’ ethical conscious.

A whimsical ode to the elegance of the 1960s silhouette, Lee’s AW17 collection brings with it a nostalgic beauty and poise expressed in the fine detail, draping and frills of her garments.

The new collection will be ready to shop online on the Edeline Lee website; www.edelinelee.com


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